SHREDLY is a women’s mountain bike and outdoor apparel company that combines art and fashion to create beautiful performance and lifestyle apparel. Our goal: to ignite excitement for adventure using an artful approach to technical design. We are female founded/operated, community driven, sustainably minded, and on a mission to offer women of all shapes and sizes the best selection of technical apparel.
Did you know that SHREDLY was born on Kickstarter? Our roots are a reflection of our product first, community driven approach that still shapes how we operate today. Focusing on product first, marketing second allows us to stay true to our mission and rely on our community needs, wants, and wishes to develop products with purpose.
MEET ASHLEY, FOUNDER and DESIGNER
Ashley is a Colorado native whose happy place is anywhere outside. She spent her childhood riding bikes, playing in the dirt and exploring with her siblings and the best four legged pals you could ask for. It wasn’t a rare occasion that she did all of this with crimped hair, painted nails, and carefully paired outfits. So it made perfect sense that Ashley was naturally drawn to activities that include a little bit of color and design – something she always knew was missing from the sport of mountain biking. Enter SHREDLY: thoughtfully designed performance apparel, beautifully designed for living a life full of adventure.
MEET STEPHANIE, CUSTOMER and EVENTS HAPPINESS ENGINEER
Stephanie was introduced to SHREDLY as a shop buyer back in 2012 (our inagural year!) and quickly became the ultimate super-fan. Fast forward several years, a lot of miles traveling the country stoking people out with Trek bikes, she is now the heart behind our Customer and Event experiences, which is why we call her our Happiness Engineer. She also has a huge influence on product design as an avid rider and lover of all things colorful. Stephanie has a famously cute pup named Edie (or Edith) and is also the namesake of one of our best-selling prints of all time, the JONESY. When she's not riding, in her spare time you'll find Stephanie doing something creative like quilting and making masks, or doggie accessories.
MEET JULIE, OUR MARKETING MIND
Julie and Ashley first met while working together in Carbondale, Colorado… the jobs changed but the friendship and work ethic remained. So a few years later, as SHREDLY really started to grow, Julie was a logical fit to help support the company’s budding digital marketing efforts. These days, Julie handles all things email and keeps our curated content on-brand while guiding our overarching marketing strategy and brand voice. Away from work she stays busy keeping up with her over-stoked toddler, sneaking to the Utah desert for climbing and biking trips, and stalking trout in her backyard streams. Favorite trail: Anything that ends with a swim, no matter how cold or impractical.
MEET CAMBER, MARKETING COORDINATOR
A former Midwesterner (a Yooper to be exact), Camber traded most of the snow for sunny, desert singletrack and winding canyon trails in Western Colorado several years ago. She serves as SHREDLY’s Marketing Coordinator assisting with all the little behind-the-scenes details. Her love of marketing strategy, content creation, and visual storytelling are just a couple of the reasons why she is a valuable member of our team. In her free time, Camber can be found with a paintbrush in hand using all the colors to recreate the moments from her favorite outdoor adventures, playing in the snowy mountains, or exploring the desert trails.