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our story
About us
Ignite excitement for adventure. Celebrate self-expression. Create community.
These goals inspire everything we do at SHREDLY.
When SHREDLY was founded in 2012 it was on the premise that "the adventure would begin the moment you got dressed." Dreamt up on a bike trip with founder, Ashley Rankin and her two best friends, where they lamented about the lack of options for female riders. Shouting back and forth on a climb, they designed the “perfect” short aimed at accomplishing three things: it needed to look good, feel good, and fit good. After that trip Ashley could not get visions of fun and playful short designs out of her mind - just the idea of them made her excited to ride. Knowing she wanted to share that excitement with others, SHREDLY was born and Ashley set out to capture the energy and spirit of mountain biking with a joyful approach to technical design.
Adventure In Style
Empowering women to adventure in style is a mission that SHREDLY is honored to embody. It's not just about adventuring IN style but also WITH style. On the surface this is inherent in SHREDLYs artful approach to style-driven design. But around here “style” has deeper meaning, and it is about more than your gear. It’s leading in a way that inspires others to follow. Welcoming new faces and celebrating self-expression. Taking care of the places we share. Building community that fosters a future we can all look forward to.