“Wouldn’t it be fun if we had a couple fun patterns to choose from,” Ashley Rankin exclaimed exasperatedly to her riding partners while out on a mountain bike ride in Crested Butte, Colorado. She was referring to her bike shorts, which could best be described as trash bags. If you went browsing in a bike shop for women’s gear you’d likely find two things: black shorts or nothing at all. So frustrated by the poor selection from both online and in person, Rankin eventually bought a pair of boardshorts instead. They weren’t mountain biking specific, but they did the job. Plus, at least with boardshorts there were other colors to choose from.