"I love small business stories. I find the purpose, the passion, and the suspense intoxicating. It’s no wonder then that the site Kickstarter has become a (not so) guilty pleasure for me. For those that don’t know, Kickstarter is a popular online funding platform that allows people to offer incentives and rewards in exchange for monetary contributions that are to be used to help create or further a creative project – often a business. It is like a mini-investment but the creators don’t need to sacrifice their equity.
Recently I talked with 3 entrepreneurs who have run successful and compelling Kickstarter campaigns. I was interested to hear about what they learn and find out more about their own impressions of the experience." - Adelaide Lancaster