"I was riding out of town towards the trail, blissed out on the big purple-and-white Collegiate Peaks views ahead of me, when a gal in a pick-up truck pulled up alongside me.
“Hate to interrupt your ride,” she drawled, “but where’d you get them britches?”
Them britches were my swirly-patterned, multi-colored Shredly baggies. The attention they were drawing was exactly what creator Ashley Rankin had in mind when she thought up Shredly after a failed shopping attempt in 2010.
“All the mountain biking shorts out there had a terrible case of the B’s—black, boring, baggy—and to be honest, they looked like they were made for the boys,” she said."